History
The Reggio-Emilia based company, Cellular Italia S.p.A., established in 1990 as a company for distributing the first mobile phones, was launched in the nineties with the Cellularline brand.
Soon after, thanks to the initiative’s success, the company quickly transitioned to producing mobile phone accessories, consolidating its presence in Italy and beginning to export its products abroad. Growth and change have been the key themes defining Cellularline’s last two decades.
In 2005, the company became a Group, and in 2013, with the entry of L Capital, it embarked on a new evolutionary path that led to the internationalization of the brand and distribution in over 60 countries.
2018 marked its entry into AIM Italia, and in 2019, Cellularline was listed on the Mercato Telematico Azionario (MTA) of Borsa Italiana S.p.A.
In recent years, the Group has continued to expand: in 2022, it acquired 80% of Subliros SL (brand Allogio) and 60% of Peter Jäckel, completing the acquisition in 2023. That same year, it launched the Newrban brand, entering the e-mobility accessories market.
Our History
2023
The acquisition of Peter Jäckel (with a 60% stake) has been finalized. This German company operates in the smartphone accessories market. The launch of the new brand Newrban marks the entry into the e-mobility accessories market.
2022
Acquisition of 80% of Subliros SL, a Spanish e-commerce company active in the custom smartphone accessories segment under the Allogio brand, and signing of the acquisition of 60% of Peter Jäckel, an important German player in the smartphone accessories sector.
2021
The acquisition of Coverlab, the brand with development and distribution entirely online, the leader in Italy for the production of customised covers.
2020
The acquisition of Worldconnect AG, the global market leader in premium travel adapters through the Skross brand.
2019
The historic move to the MTA, STAR segment run by Borsa Italiana S.p.A. & the acquisition of SYSTEMA, a company specialised in the field of Telephone Operators at an international level through the supply of accessories for smartphones and management systems for the 2018 Telephone Specialist sales outlets.
2018
Business combination with growth and listing on the stock exchange (AIM Italia).
2015
The company becomes the leader in Europe in the market for accessories for mobile devices.
2013
L Capital (a private equity fund supported by LVMH) buys the majority shareholding and an important growth project is launched.
2011
The Interphone business unit is established, dedicated to the development and marketing of communication instruments and accessories dedicated to the world of two wheels.
2010
Cellular Italia achieves distribution in more than 50 countries globally.
2005
Cellular Italia becomes a group, extending its leadership to new distribution channels and new product segments.
1995
A complete range of accessories for mobile phones is developed.
1990
Cellular Italia S.p.A. is established.