Business Model
The value chain
We believe that to create value and be able to turn it into growth opportunities it is vital to be able to rely on solid interdependency between all activities, internal and external, that make up our ecosystem.
CELLULARLINE CONTROLS ALL ACTIVITIES IN THE VALUE CHAIN
The strategic processes in our production cycle are connected with the in-house creation and development of products, together with strategic marketing positioning activities. Through in-depth analyses of the market and the final customer and thanks to our R&D division, we design innovative devices capable of exploiting industry trends and new technological developments.
R&D - PRODUCT RESEARCH AND DEVELOPMENT
Analysis of users of smartphones and accessories at a local and international level
Strategic marketing approach
In-house research and development
Extremely fast, efficient go-to-market processes
MANAGEMENT OF OFFERING AND COMMUNICATION
Market analysis
Management of individual product categories
Offer planning and segmentation
Price strategies
Management of ranges by channel and by customer
Management of product seasonality
Development of digital content and communication support
The efficient outsourcing of production offers great flexibility in terms of production capacity and volumes, making it possible to choose suppliers based on their technical innovation and reliability, in order to guarantee a product quality that satisfies even the most demanding customers.
PRODUCTION
Strategic management of production partners
Careful selection and certification of suppliers
Ongoing renegotiation of supply conditions
Exclusive and/or strategic partnership supply arrangements
Quality control during production and on delivery
LOGISTICS AND STORAGE
Constant management of relations with logistics partners and those handling the storage of goods and inventories
Fully-automated warehouses
Sales Network
In recent years, successful firms have been those which have demonstrated knowing how to establish a network.
Our international sales network was developed through a direct presence, in France and Spain, and agreements with strategic distribution partners in other countries.
Our products are mainly marketed through the following sales channels:
CONSUMER ELECTRONICS
TRAVEL RETAIL
E-COMMERCE
LARGE-SCALE RETAILERS
TELCO
OTHER OFFLINE CHANNELS
